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Building a Successful Online Business
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e-BRANDING
Personal e-Branding is the next wave of personal and professional development online. A personal brand is how you market yourself to others, whereas an e-Brand is a digital representation of yourself online. Your brand is who you are and what you stand for, including values, competencies, attitudes, vision, mission, personality and appearance. The combined sum of everything you are and how you project it to others, whether online or offline, is your brand. Therefore, if your name is only attached to a single blog, that blog becomes your personal e-Brand. If you have commented on ten blogs, and have three social network profiles, then the sum of that participation and creation is your brand—it is how people perceive you. Any single individual can and should develop an e-Brand. There are no barriers to entry anymore, as the cost of building an e-Brand has been reduced to nothing.
Website Sponsorship

Online sponsorship simply involves your business sponsoring the web or email presence of another organization (profit or non-profit). It can be a powerful way to tap into a whole new segment of customers. Furthermore, it can increase your company's exposure, subtly promote your products/services, and gain the off-flows of goodwill that people have for the organization you are sponsoring, simply by associating your business with it. Of course, if you are sponsoring a non-profit organization, you also have the great benefit of contributing to the community and demonstrating corporate social responsibility!

You can sponsor the website of an organization in a number of ways. Firstly, you could place banner, tile, or pop-up ads on the website, all of which are most effective when you have industry exclusivity. That is, when your competitors are not allowed to advertise on the same site. Your sponsorship package can also include content rights, where your business provides articles, advice or free downloads on the website you are sponsoring. Ideally, the organization should also be endorsing your business products and services in its editorial.


Newsletter Sponsorship

Many organizations employ email-newsletters as a tool for communicating with customers, building relationships and driving traffic to their website. By sponsoring an e-newsletter, you can often tailor your message to a specific audience, because the audience is clearly defined and its demographics are easily measurable by the organization you are sponsoring. The beauty of the e-newsletter is that most people have requested to receive it, so they are more likely to read the entire contents of the email and thus, respond. By sponsoring e-newsletters, you can even further refine the audience to which you are sending your message, e.g. you may only sponsor the emails going out to NSW customers, or female customers, etc.

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