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e-PLANNING
e-Business Plan

Hiring a private e-business or Web consultant to help assess your needs and assist you with the technical aspects of e-business adoption is one option to consider if you want to make the most of the Internet technologies available.
  • You have been in business for a while. You have a storefront location, but you notice that the local competition is cutting into your sales. You need to find a way to reach more customers. Opening another store or moving is much too expensive, and probably bigger steps than you are ready for. You could use the Internet to promote and sell your product to a wider market.
  • You are a new business owner with a large product line that changes often. A print catalogue would be expensive and time consuming to develop and manage. You could put your catalogue online by developing a website. Then you could quickly and cost-effectively update your product pictures and descriptions. All you need to do to get the information to your customers is refer them to your site.
e-Product Analysis

A Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis of your business is an effective way to look at the benefits and challenges that come with going online. Some ways it can help are by indentifying:
  • Which of your customers and competitors are online and how they may be different from those offline
  • What new information, products, or services you can offer by building a website or using Internet technologies
  • How your daily operations can be improved with Internet technologies
e-Marketing Analysis

When you look at your product or service, you should consider how suited it is to Internet marketing. A marketing strategy that includes an online component is almost always a benefit to business efforts.
  • Outline how you want to market and/or sell your product online. This can be as simple as developing a basic brochure style website to provide information about your product or service. It can be as complex as a comprehensive Internet marketing strategy that includes a well-optimized, e-commerce website with an online advertising campaign including banner and affiliate advertising.
  • Consider your target market, your product and your long-range goals. What do you want to achieve online? Consider your budget. How much do you have to spend on the online portion of your marketing strategy? If you are on a tight budget, you may want to develop a long-range plan of action which outlines a step-by-step approach to grow your revenue.
e-Management Analysis

There are e-business strategies for automating aspects of your business operations. They will let you streamline your operations and collect and use customer information to your advantage. There is customer relationship management software, accounting software, shipping software, database and email applications. Consider:
  • Implementation schedule: Set out what needs to be done to get Internet ready. Who will be responsible for what? What are the deadlines? Plan for what might happen if and when tasks aren't completed on time.
  • Evaluation and metrics: How will your website traffic and e-business activities be evaluated and monitored?
  • Logistics: If you are selling products, how you will ship your products to their destination? How will your shipping expenses be reflected in your pricing? How will you deal with product returns?
  • Review and updates: Implement a schedule for reviewing and updating your plan as your business grows
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