Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or "organic" search results.
Studies have proven that top placement in search engines generally provide a more favorable return on investment compared to traditional forms of advertising such as, snail mail, radio commercials and television.
You need an SEO strategy that not only outlines your basic plan, but lays out the goals you’re trying to achieve, profiles the audience you’re trying to reach, and digs into the competitive landscape you’re trying to win in; and there’s a lot more to it than even that.
Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. When it comes to websites and ranking in search engines, it's always better to have multiple web pages tailored to specific keywords or phrases.
Local SEO is focused on providing results that are relevant to a searcher based on their current location. If I search for ‘best steak restaurant’ on my desktop right now, Google would provide me with results that are nearest to me.