Posted on: 13 Feb, 2025
Posted on: 13 Feb, 2025
A strong online presence is essential for businesses to be successful in the present. The most efficient ways to boost your business's exposure is to use Google My Business (GMB).
Google My Business is a free tool that provides an effective way for businesses to show up within Google Search and Google Maps if customers search for similar products and services.
• Location
• Business hours
• Contact information
• Reviews
• Photos
• Product & Services
• Website
• Facilities at shop like parking
• Helps in nearby location searches
• Better visibility on Google Search & Maps
• Potential customers can find you easily
• Helps in Local SEO
• Provides business information
• Customer can give reviews & ask questions
• Reviews help in building reputation
• Cost-effective to market your business
• You can promote offers and business updates
To get started, follow this step-by-step guide:
1. Visit the Google My Business Website – Google Business Profile.
2. Click on “Manage Now”
3. Sign in with your Google account.
4. Enter your business name.
5. Select your business category.
6. Enter your location.
7. Provide contact details like phone number and website
8. Verify your business
9. Complete your profile by adding images, business hours, services, etc.
10. Publish your profile
Always keep your information updated for better engagement.
By optimizing your listing, you can improve local rankings, generate more leads, and establish trust. Here’s how you can use GMB to grow your business:
By listing your business on Google and providing location of your business on Google Maps, you can promote your business locally. People looking for products and services nearby like those offered by you can use GMB and Google Maps to find your business. Though this:
• Customers can find you easily.
• Increase customer footfall in your store.
Once your Google Business Profile is set-up, you should actively ask your customers to leave reviews about their experience with your products or services. Reviews help build trust and improve your online reputation.
• Share your GMB with your customers.
• Ask for feedback from customers to boost credibility.
• Respond to all reviews whether positive or negative—to show engagement.
• More positive reviews help you rank higher on Google search.
A well-optimized listing increases your chances of ranking higher in local searches. Google prioritizes businesses that appear active and trustworthy. You should:
• Post high-quality images and videos related to your goods & services.
• Customers can add photos to their reviews to enhance authenticity.
• Regularly update your business information.
Sponsored listings show up at the top thanks to Google Smart Campaigns which give priority to paid placements in Google 3-Pack (top three listings local to you) alongside maps. This means that your company gets maximum exposure even when people aren't using particular keywords.
• Smart Campaigns prioritize visibility
o Your business can show up at the top as a sponsored listing, regardless of organic ranking.
• Not dependent on keyword searches
o Unlike traditional SEO, GMB paid ads place your listing in a prime position automatically.
• Google 3-Pack placement
o Sponsored businesses are featured in the top three map results, increasing local exposure.
• Higher engagement & more leads
o Smart Campaigns help businesses attract nearby customers without relying solely on organic search.
For optimizing your GMB, you should interact with your customers regularly. You should respond to their reviews and feedback to show you care. This builds trust and brand authority.
• Reply to every review, whether good or bad, in a professional manner.
• Show appreciation for positive reviews and address concerns in negative ones.
• A responsive business ranks higher and attracts more customers.
A strong GMB profile improves your search ranking, when your local presence is strong; it enhances your search visibility, helping your business rank higher on Google Search.
• Improves visibility beyond location
o Even if your business is in Thailand, it can rank for relevant searches across multiple regions.
You can hire an SEO company in Bangkok to optimize your Google My Business listing to boost your SEO ranking.
Google provides detailed reports that help you track how customers interact with your business. You should use these insights to improve your strategy. Google report consists:
• How many customers searched for your business?
• How many calls you received last week?
• How many messages you received last week?
• How many people clicked on direction?
• How many people visited your website?
• How many times your profile appeared in the search engines?
• How many times your photos have been viewed?
A well-maintained GMB profile encourages more people to contact your business directly. Make it easy for them to reach you.
• Ensure your contact details are always up to date.
• Enable direct calling and messaging features.
• More engagement means higher chances of converting leads into customers.
Keeping your listing fresh and updated is essential to stay ahead of competitors. Google favors active and well-maintained profiles.
• Update your business hours, photos, and offers regularly.
• Use Google’s weekly reports to track your listing’s performance.
• Test different strategies to see what works best for attracting customers.
By properly utilizing Google My Business, you can significantly enhance your online presence and attract more customers. For more insightful information on Google My Business, contact us today.
Ajay Kumar
Director & e-Business Consultannt
