How Google Search Console Helps in SEO

Posted on: 01 May, 2025

Google Search Console (GSC) is an extremely helpful tool when it comes to Search Engine Optimization. If you want your website to rank higher in Google search results and get more visitors, then GSC can help you. This tool helps in identifying what terms people use to search a business or blog like yours, how your website is performing on Google and what improvements are needed to make it rank higher.

What is Google Search Console?

Google Search Console is a free tool provided by Google. It allows website owners and SEO service providers to see how a website is performing in Google Search. It also tells them if there are any issues that must be resolved.

These are 10 easy and efficient ways GSC enhances your SEO.

1. Shows What Keywords People Use to Find You

GSC tells exactly which keywords people are using on Google before they click on your site. This is helpful because it shows what kind of content is attracting visitors.

• Helps you understand which keywords are working.
• Lets you focus content around high-performing keywords.
• Helps you discover new keyword opportunities.

How to use this: You can add these high-performing keywords naturally into your content, headings, and meta tags to increase your site’s visibility. It also helps guide your next blog or service page topic.

2. Displays Your Google Search Rankings

This feature shows your average position in Google Search for each keyword. It helps you see how well your pages are ranking in search results.

• Track how high or low your site ranks.
• Monitor keyword performance over time.
• Spot which keywords need improvement.

How to use this: Identify keywords that are ranking on page 2 or 3 of search results, and update content around those keywords to improve your chances of ranking higher.

3. Identifies Which Pages Are Getting Traffic

GSC shows which of your website’s pages are bringing in the most clicks and impressions from Google Search. This helps you understand what type of content is performing well.

• See which pages perform best in search.
• Improve or update low-performing pages.
• Use top pages as models for future content.

How to use this: Analyze your top pages or take help of an SEO agency in Bangkok to find out why they perform well—maybe it’s the title, keywords, or topic. Then apply similar strategies to other pages.

4. Breaks Down Traffic by Country

If you're targeting a global audience or specific regions, this feature of Google Search Console helps you understand where your traffic is coming from. You can filter your search data by country.

• Check performance in different countries.
• Focus your SEO for specific regions.
• Create country-specific content if needed.

How to use this: Use the country filter to check what content works in each region. Then create or update pages to match the needs or search behavior of users from that area.

5. Provides Up to 16 Months of Data

You can see how your site has performed for the last 16 months. This long-term view is useful for tracking your SEO progress and trends.

• Track changes and patterns over time.
• Compare long-term growth or drops.
• Analyze what worked in past campaigns.

How to use this: Look for months where traffic improved or dropped significantly. Check what changes were made during those times and replicate the successful ones.

6. Allows Comparison of Time Periods

You can compare two different time periods (like this month vs. last month) to measure growth or drops. It helps track your SEO improvements.

• View traffic changes month-to-month.
• Compare clicks, impressions, and rankings.
• Measure improvement after SEO updates.

How to use this: Use comparisons to test what changes made a difference. If traffic went up after updating content, keep using that strategy.

7. Shows Device-Specific Data

This tells you whether people are visiting your site from a mobile phone, desktop, or tablet. It’s important because user experience can vary by device.

• Understand how your site performs on each device.
• Fix issues that affect mobile users.
• Prioritize optimization for the most-used device.

How to use this: If most users are on mobile and your mobile performance is poor, improve mobile speed, design, and layout to keep those users engaged.

8. Tells You Which Images Are Ranking

If your website uses images, GSC shows which ones are appearing in Google Image Search. This is often overlooked but can bring good traffic.

• Find out which images attract traffic.
• Optimize image SEO (alt text, titles).
• Add similar image content to boost search traffic.

How to use this: Make sure all your images have proper filenames and alt text. Use more images like the ones that are already ranking to increase visibility.

9. Helps Improve Titles and Descriptions

Knowing which keywords are bringing traffic helps you write better titles and descriptions for your pages. These elements appear in Google Search and affect clicks.

• Make your content more relevant.
• Increase click-through rates from search.
• Target keywords more effectively.

How to use this: Rewrite page titles and descriptions to include top keywords. Keep them clear, short, and focused to improve both rankings and clicks.

10. Detects Website Issues

GSC alerts you about technical issues that might prevent Google from showing your site properly in search results.

• Find and fix indexing or crawl errors.
• Check for mobile usability problems.
• Submit your sitemap and new pages directly to Google.

How to use this: Check the “Coverage” and “Mobile Usability” reports regularly. Fix errors quickly to avoid losing search visibility, and submit updates for faster indexing.

Conclusion: GSC as a Strategic Tool

Google Search Console is not merely a problem-solving tool — it's a strategic partner in SEO. Through constant monitoring and analysis of its data, an SEO analyst drives a site's growth in organic search.