Posted on: 05 Feb, 2025
Posted on: 05 Feb, 2025
Thailand being one of the most preferred tourist destinations attracts millions of people from across the world. The tourism business supports several industries here, one of which is custom tailoring.
People visit Thailand not only for its beautiful beaches and lively culture but also for buying custom-made suits at competitive prices. Bangkok is the hub of the custom tailoring industry in Thailand, and therefore, it is a perfect place for tailors looking to set up or expand their custom tailoring business.
However, with stiff competition in the tailoring market, offering quality suits at competitive prices is not enough. Tailors need to invest in online marketing strategies to stay ahead of the competition and attract customers.
• Improved Visibility : A proper digital marketing plan increases the global reach of a tailor shop.
• Direct Customer Engagement : Social media and ads assist tailors in engaging, answering queries, and showcasing work.
• Brand Building & Credibility : Professional branding, testimonials, and content improve trust and credibility online.
• Low-Cost Promotion : SEO, Google Ads, and social media provide low-cost promotion, high-return marketing.
• Targeted Advertising : Online marketing targets expats, tourists, and locals who are looking for bespoke tailoring.
• 24/7 Business Availability : An online presence allows customers to browse, book, and inquire 24/7 which increases sales.
• High Competition : There is massive competition in this market; therefore, the tailors need to differentiate by branding, quality, and uniqueness.
• Seasonal Business : Tailored clothing has a seasonal demand, and in off-seasons, it's hard to achieve revenue stability.
• Tourist Dependency : The tailoring business in Bangkok is heavily reliant on tourists.
• Lack of Digital Marketing knowledge : Most tailors lack an online presence due to a lack of digital marketing knowledge and education.
• Price Competition : The tailoring businesses compete by price and promotions, which can disrupt the stability of the profit margin.
A custom tailor business in Bangkok needs to implement the right marketing strategies that will help the business to overcome these challenges.
To market your business online, you need to have a business website. A functional website can help showcase your business and attract more customers. Your website should
• Be professional and well-designed.
• Showcase your business with clear pricing and products.
• Have customer reviews and testimonials.
• Be connected to your social media accounts.
• Provide details about your tailoring services.
• Contains details about promotions and business history.
The tailors in Bangkok might not have a centralized data management system to keep their customers' data, which is very important for long-term relationships and repeat business. So, there should be an appropriate database management system to keep all your customers' data. This will help
• Keep records of customer details
• Track order history and store contact information.
• Know customer preferences and previous purchases.
• Send customized messages, for instance, birthday wishes or special deals.
Make your customers aware of when and where you will travel for tailoring services. This way, they will be able to schedule an appointment with you prior to your visit. Your website should have a yearly or monthly traveling schedule. You should
• Post a business trip schedule on your website and social media.
• Let your customers know which country and city you are visiting.
• Notify potential customers about your visit through WhatsApp, newsletter, or email.
• Allow customers to book appointments in advance for fittings and consultations.
For local customers or tourists visiting your country, you should keep your showroom's Google Business Profile up to date. This will help you attract more local and showroom customers. Further, it will also help you when doing local SEO for your tailoring business. You should:
• List your showroom's opening and closing hours accurately.
• Encourage customers to leave reviews.
• Respond to reviews regularly.
• Post updates about new promotions, offers, and events.
• Use Google Business for local SEO so your store appears in "near me" searches.
When it comes to custom tailoring, potential customers often rely on the experiences of others to decide whether to trust your services. Positive reviews not only help build that trust but also serve as proof of your quality and expertise.
• Strong reviews help rank higher and attract clients.
• Collect positive reviews on Google and TripAdvisor.
• Request reviews from customers after every service.
• Display QR codes for easy review submission.
• Send newsletters requesting customer feedback and reviews.
Newsletter marketing is a good way to stay in touch with your customers, inform them about important news, and promote special offers. Managing a customer database ensures your clients know what is happening with your business, which makes them return to your business repeatedly. The best ways to exploit newsletter marketing are as follows
• Sending newsletters using customer data.
• Using newsletters for promotions, greetings, or birthday wishes.
• Keeping customers updated with the release of new collections and upcoming events.
• Informs customers about your upcoming business trip.
SEO is necessary to drive traffic to your website. An optimized website can help you rank higher on search engines and attract potential customers. Focus on keywords to appear in searches such as "best tailor in Bangkok, tailor in Bangkok, Bangkok Tailor." Here are some SEO strategies that will improve your online visibility:
• Optimize your website with relevant keywords and content.
• Keep your website updated with fresh content and information.
Working with an experienced SEO company in Bangkok can significantly enhance your website's ranking and online visibility, ensuring you attract more customers looking for custom tailoring services.
Engaging with your audience is very easy on social media platforms like Facebook and Instagram. They allow you to showcase your tailoring services, interact with customers, and build your brand identity. Here's how to engage your audience on social media:
• Use platforms like Facebook and Instagram for promotions.
• Engage customers with videos, posts, and customer care updates.
• Share behind-the-scenes content to showcase your tailoring process.
• Post customer-review videos to build credibility.
Google Ads will present your tailoring business to actively searching customers for services similar to what you offer. With targeted ads, you can ensure your business will be on the view screen of your clients at the right time. Here is how to use Google Ads effectively to promote your business:
• Run targeted search ads to appear on the sponsored listings.
• Use banner ads on Google or YouTube for visibility.
• Focus on remarketing to re-engage previous customers.
PR and influencer marketing gives you a chance to reach a wider audience by collaborating with influencers or influential brands. You can reach potential clients who prefer recommendations from influencers whom you collaborate with. How to use PR and influencer marketing for your tailoring business:
• Collaborate with YouTube or Instagram influencers to promote your services.
• Create guest posts on popular fashion websites or blogs.
• Use influencer partnerships to reach a broader customer base.
By implementing these strategies, you can increase the visibility of your custom tailoring business in Bangkok.
You can contact us if you want to promote your custom tailoring business online.
Ajay Kumar
Director & e-Business Consultannt
