Must-Have Features & Functionalities in a Custom Tailor Website

Posted on: 24 Mar, 2025

Thailand is known to produce high-quality and cost-effective tailor-made clothing, which has made it a hub for the tailoring industry. Many customers are tourists who visit Thailand, specifically Bangkok, to get a customized suit for competitive prices.

Given the nature of competition in this sector, a well-designed, custom tailor web design is essential. This not only enhances the digital presence of businesses but also helps them attract local and international customers.

This blog will cover the 10 most important features that a custom tailor web development must have to stand out in a market full of competition.

1. The Structure of Your Website

The first step in creating a custom tailor website is to create a clearly defined site structure. The site map guides users through the different parts of your website and helps them find what they are looking for without any confusion.

The following elements must be organized well on the home page of a custom tailor web design:

Home Page
Our Store
Lookbook
Materials Guide
Measurement Guide
Reviews by Customers
Book an appointment
Trunk shows and overseas calendar
Social Media Integration
Contact Us

2. Display Your Shop

Giving customers a look into your shop and its history is a great way to gain their trust. Consider adding these elements to your site to make it more informative and engaging:

Brief history of your store
- Share your story! Why did you decide to start a custom-tailor business?
Store Photos of High Quality
- Upload professional, clear images that show your workspace, fabrics, and tailoring set-up.
Video Store Tour
- Video showcasing the interiors of your shop, employees, and the tailoring process.
Production Process
- A video or gallery that shows the quality, craftsmanship, and attention to detail.

3. A Style Guide Well-Designed

Custom tailor websites should include a style guide that categorizes the clothing choices for men and women. What should your style guide include?

Men's Clothing Categories
- Traditional wear, suits, tuxedos and shirts
Women's Clothing Categories
- Dresses, skirts, blouses and dresses.
Visual References
- Images or illustrations of high quality are used to assist customers in understanding different styles and fits.

4. Clearly Displayed Services

Services Section is one of the key components of Custom Tailor Web Development and hence it should be well organized.

You should include a "Our Services" section on your website where you can highlight services such as:

Custom Suits
- Various fabrics and fits to create custom formal, casual, or business attire.
Custom Shirts
- Different collars, fabrics, and cuff styles.
Custom Trousers
- Trousers tailored to suit different tastes and styles.
Custom Skirts and Dresses
- Women's skirts and dresses made to order.

You should list each service with an image and a brief description so that customers know instantly what you provide.

5. Customer Reviews and Testimonials

Reviews from customers are essential for establishing confidence and trust in potential buyers. New visitors to your site want to read feedback about previous purchases.

How to showcase your reviews on your site:

Integrate reviews from trusted platforms

You can display reviews directly from Google, TripAdvisor, and Facebook on your site.

Video Testimonials

Add video reviews to your site if satisfied customers send you videos!

Customer Photo Reviews

You can use the photo in your Gallery or Testimonials if a client shares it. It is a way to show off your skills.

Highlighting honest customer feedback will make your custom-tailor web design look more trustworthy and reliable. This encourages new customers to order with confidence.

6. FAQ

A FAQ (Frequently Asked Questions) is essential to any website. Your customers will often ask the same questions, so your website should provide answers instead of contacting you whenever they have a question.

You should include the following questions in your FAQ:

Pricing Information
- Many customers ask, "How much does a customized suit or shirt cost?" Providing a clear pricing range helps set expectations.
Fabric Specifications
- They might ask, "What fabrics are available?" or "Can I provide my fabric?
Turnaround Time
- How long will it take for me to receive my customized outfit? It is essential to mention your delivery standard time.
Fitting & Measurement Process
- The customer may ask: "How can I send you my measurements?" Customers may ask, "How do I send my measurements? By addressing these issues upfront, you build trust.

You can encourage customers to order with confidence by including an FAQ page. This will make it easier for them to locate the essential information.

7. Trunk Shows and Overseas Calendar

Trunk shows are a significant part of the business for many tailors. This is especially true for those who cater to clients from abroad. Most Thailand custom tailors often visit the U.S.A., Europe, and other locations to meet with clients and accept orders.

It is essential to have a Trunkshow & Overseas Calendar on your site to inform your customers about your travel plans. Why it's important:

Announcements of City and Date
- You should let clients know the dates and locations of your visits.
Advance Booking System
- You can add a booking form to your site so customers can schedule an appointment before you arrive.

You can make your global clients' lives easier by regularly publishing and updating your overseas schedule on your website.

8. Contact Details

The "Contact Us" is an important part of any custom tailor web design. Your customers should find it easy to locate your contact information.

What should your Contact section include?

Google Map Integration
- Display the location of your shop with a map driving so that customers can find you easily.
Contact options
- You can also provide your email address, WhatsApp, or phone number so that customers can connect with you however they prefer.
Contact form
- Customers can send direct inquiries from your website.
Details of the Trunk Show and Overseas Visit
- Add a section for customers to schedule appointments in advance.

A properly designed Contact Section lets potential customers quickly reach out to you, improving sales and customer service.

9. Pricing

Customers often ask: "How much is it? A clear pricing section can help them save time by not having to search the web for information.

Include the following in your pricing section:

List Prices for Products

List the price for Custom Suits, Shirts, Skirts, Dresses and Trousers.

Fabric Based Costing

Mention the differences in price depending on fabrics, stitching, and customizations.

Discounts and Package Deals

If you have discounts available for bulk purchases or new customers, highlight these.

Pricing For Overseas Customers

Mention if your prices for overseas clients differ due to additional services or shipping.

10. Blog Section

A Blog can be a powerful tool to increase website traffic, engage visitors, and showcase your expertise. Write about fashion, styling, and trends to keep your audience updated and position your brand as a leader in the industry.

You can use this section to showcase your best blog posts.

Fashion Trends
- Fashion articles for men and women.
Guide to Fabric & Tailoring
- Posts on fabric types and styles, care, and styling tips.
Celebrity and Hollywood-Inspired Designs
- Hollywood fashion and global trends have influenced modern tailoring.
Custom Suit & Outfit Styling Tips
- Tips on how to pair custom outfits on formal occasions, business meetings, or casual attire.