Common UX Misconceptions in Mobile Commerce

November 18, 2021

Our fingers have been tapping cell phone screens for more than a decade, and time has shifted to more mobile commerce when cell phones were a way to get over boredom or long waits.

The commercial use of cell phones has increased dramatically over time, and the same devices have earned a promising status in the list of favourites.

Hence, it becomes very important to take care of the development of websites and applications related to mobile screens and software.

But as the trend increases, there has been a tremendous increase in misinformation that hinders business growth.

Here, through this post, we have been able to purify the air and remove the cataracts of everyday annoyances and misconceptions in mobile e-commerce.


    • 1. People don’t scroll

Many people think that people don’t scroll and that is why they create a mess at the top of the page which not only makes the page less attractive but also increases the abandonment rate.

Well, let’s tell you, PEOPLE DO! So don’t try to confuse your landing page. Research shows that scrolling is a natural phenomenon, and most of the time people scroll up to two full-screen modes. So you have enough room to cover.

People can also scroll when they find content worth watching. So if you want more scrolls, work on your content and make it more interesting.


    • 2. Everything needs to be mentioned on the home page

There is a common misconception that people don’t crawl pages. Therefore, everything should be available to them on the homepage. NOT TRUE!

If it does, you just throw the axe at your feet. As mentioned earlier, messing up everything on the home page can be deadly in the long run.

All you have to do is place a category or icon on the home page, either from the hamburger menu or any other category layout. People can direct them to tear apart your web page.

It also helps viewers create a concise summary of everything you have to offer. For an eCommerce clothing app, for example, you can put categories like men, women, kids or by different brands or by different types of clothing to let your audience know what’s important to you.

This not only makes your app look elegant but also reduces the complexity of using it for a layman.


    • 3. The miniature finger taps

In the race to add almost anything to a page, most of the time people forget the basics of page design. In the beginning, people had a stylus that could manipulate even small symbols. But as the world evolved, the stylus was replaced with the finger and thumb, which have relatively thicker impact areas.

Therefore, this decreases the accuracy of tapping. Now things like page numbers and carousels are so small it’s hard to hit the right number. There is a 50% chance that someone will press number 3 while searching for page number 2.

This concept must be clearly understood when pagination is that symbols must be at least 1 cm x 1 cm for a perfect touch. Otherwise, it can disappoint users and increase the abandonment rate of the site or app.


    • 4. Carousels

Carousels are widely used nowadays to add multiple images in a limited space. People believe that carousels can provide additional information to the public and potentially have a more informed user base. True, the carousel offers a few extras, but the question is, will everyone slide through the carousel?

Research has found that most people don’t even realize the image they’re looking at is a carousel. You will see the image and slide it down the page.

There are many reasons for this. One is that there is no particular difference between what a carousel is and what an image is.

Yes, there’s a bullet under it, but most people can’t see it.

What to do is use the arrow keys or display half of the image on the carousel, which can help the user understand that some additional information is sliding to the right or left on the page.


    • 5. Use of range sliders

Undoubtedly, the range slider is an excellent choice when it comes to the precise setting of the infinity area. But when we need some areas right, the slider is completely useless.

Someone looking for precision with range sliders may have noticed the frustration and bugs receiving unwanted areas along with unwanted page refreshes.

So it’s always recommended to look for a backup if you want to install the range slider. This means that the exact area can be set using “text” and the vague one using the range bar.


    • 6. Different keyboards

Another mistake developers make is adding the same type of keyboard to every input. This not only creates problems for users but can also make useless contributions to the backend.

A keyboard must be specified for each type of text. For example, if someone is asked to enter some numbers, only the numeric keypad will be shown. When the person is asked for an email account, the “@” sign should be on the front of the console.

This not only improves the accuracy of the work but also brings ease of use.


    • 7. Supporting image zooming by pinching or double-tap gestures

Most developers make the mistake of not including zoom-in images added to the web. Well, this can be an obstacle for many people who want to zoom in on photos to get a better view of the product or learn more about its features.

Phones can be very small in size and users may need to zoom in to properly review the product. Therefore, this feature can be an improvement on the website.


    • 8. Enabling save shopping cart

Buying or not buying something can be a difficult decision. Again, the developers forgot that there might be people who think a thousand times before buying, and the stroller rescue feature could be a blessing at this point.

This can help avoid all those useless stroller accidents and help people make calculated and productive decisions.


    • 9. Easy thumb oriented interaction

It all boils down to one important thing, “How do people interact?” When the topic was settled, half the work was done. You have to be careful about how users interact with the screen and where they are frequently touched.

Once the developer understands the thumb dynasty, he can plan and design accordingly to provide greater ease of use.