With the growing competition in the business world, Search Engine Optimization (SEO) has become important more than ever before. New SEO trends like the Machine Learning revolution and the rise of voice search have made it difficult for businesses to stay on top of the Search Engines. However, with the help of SEO tools, you can take your SEO efforts in the right direction.
SEO tools examine the potential of Web pages for top placement on search engine result pages (SERPs). They provide information on keywords and backlinks as well as insights into SEO competition on the Internet. This all helps SEO experts optimize web content by analyzing content for keywords, backlinks, and other SEO considerations.
There are SEO tools that can help you with:
Marketing SEO tools like SEMrush tend to be fan favourites in the SEO industry. Professionals love that SEMrush lets you effortlessly assess your rankings as well as recognize changes and new ranking prospects. One of the most attractive features of this SEO tool is the Domain Vs Domain analysis, which lets you easily compare your website to your competitors. If you’re looking for analytics reports to let you better understand your website’s traffic, search data, or even your competitors, you can compare keywords and domains. Its On-Page SEO Checker tool lets you easily monitor your rankings and find some references on how to enhance your website’s performance.
Price: It offers three monthly plans: Pro, Guru, and Business. Pro plan is priced at $119.95/ month and can handle up to 5 projects. Guru plan is priced at $229.95/ month and allows to handle up to 15 projects. The Business plan is priced at $449.95/ month and can manage up to 40 projects at once.
SEO tool Moz is one of the best SEO tools that experts use. Experts praised how Moz was always up-to-date despite Google’s regular algorithm changes. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service SEO tool. You cannot only draw excellent insights into how your website is doing but also how to improve it. They also offer a free MozBar toolbar that you can download to check your website’s metrics.
Price: Moz offers 4 attractive monthly plans: Standard priced at $99/ month, Medium priced at $ 149/ month, Large priced at $249/ month, and Premium priced at $599/ month. Under the Standard plan, one can manage projects up to three projects, the Medium plan allows you to manage up to 10 projects, the Large plan can handle up to 25 projects, and the Premium plan can manage up to 50 projects at once.
Out of all the SEO tools out there, millions of online marketers, small business owners, and SEOs choose to use Ahrefs to help them improve their search engine rankings. Its Site Explorer is one of the best among backlink analysis tools. It also has Content Explorer, which hunts the web for the most prevalent content for any topic or keyword.
Ahrefs have one more tool, the Keyword Explorer 2.0. This gives you a keyword’s search volume (global or country), SERP overview and position history, related keyword ideas, and the difficulty level.
Price: Seven-day trial for $7, $99/ month for Lite, $179/ month for Standard, $399/ month for Advanced, $999/ month for Agency. You can manage up to 5 projects under the Lite plan, up to 10 projects under the Standard plan, up to 25 projects under the Advanced plan, and up to 100 projects under the Agency plan.
Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPs. From short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is.
Price: Individual $12 USD/ month, Business $20 USD/ month and Enterprise / Agency $40 USD/ month. The individual plan allows you to manage up to 3 projects, the Business plan allows you to handle up to 7 projects, and Enterprise/Agency plan allows you to manage up to 15 projects.
WebCEO is a set of 22 effective online SEO tools on a single platform for in-depth keyword research, accurate rank tracking, backlink analysis, regular SEO audits, quick domain analysis, competitor research, social media monitoring, and more. You can also use WebCEO as a white-label SEO platform hosted on your domain and provide your clients with branded professional SEO reports.
Price: SOLO $35 /month, STARTUP $99 /month, CORPORATE $299 /month and AGENCY UNLIMITED $99 /month. The SOLO plan lets you manage 1 project, the STARTUP plan allows you to handle 5 projects, the CORPORATE plan allows you to manage 30 projects, and the AGENCY UNLIMITED plan allows you to manage unlimited projects.
Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.
Price: LITE £39.99/ month, PRO £79.99/ month, and API £319.99/ month. Under the LITE plan, you get 1 million analysis units, the PRO plan offers you 20 million analysis units and the API plan gives you 100 million analysis units.
SEO tools are an important consideration to help optimize a website for search engines. Many tools differ in the scope of their function yet also analyze different SEO factors. Some of the most important areas to be analyzed are keywords, content, backlinks, domain, and social media.