Social media is among the most effective tools that are available to small and medium-sized companies. It can be used to get new clients and bring traffic to your site and stay in touch with customers you already have. However, like all effective tools, you need to be cautious about the method you employ. The challenge of managing multiple inboxes and posting on different platforms, and maintaining things on track is almost impossible with the standard applications for consumers. The top social media management tools allow you to control your social media accounts in one place. It is easy to automate, analyse, and manage all your accounts so that you can concentrate on creating the type of content that people love.
The following applications are highly rated and have earned a reputation as one of the best tools to manage social media. Based on the size of your company and the goal, you may decide to invest in one of these social media tools. For instance, you could need to combine with a design tool, a scheduling tool, or an analytics tool.
Agorapulse concentrates on team collaboration and organization. Their unique social media inbox feature is known for helping to eliminate chaos. Top-quality customer service coupled with friendly customer support is their goal. Agorapulse offers a no-cost trial and no credit card is required. Prices start at $99 for a monthly feature, and it also has the option of a free version.
Animoto is an online social media tool that lets creators easily create videos. It is easy for users to drop and drag videos using their customized video templates. Images and a collection of music are available to include in your content. You don’t need any experience in video making for creating unlimited videos at no cost. Animoto provides a professional plan for a $15 plan as well as a $39 group plan.
Buffer is well-known as an online platform for storytelling with an emphasis on genuine engagement for small-scale business owners. It offers a 14-day no-cost trial and no credit card is needed. The unique features include the ability to organize and plan Instagram Stories and create and save hashtags. Buffer’s free plans allow users to schedule posts across three social networks, and prices vary between $15 and $99 per month.
BuzzSumo allows you to analyze the content that is performing well and what’s not performing. The discovery feature can provide you with recommended content that performs well to help you improve your KPIs. It also assists in identifying the influencers within your industry who will help you build your brand by sharing content via their networks. BuzzSumo provides a free trial of 30 days, and the option of a no-cost plan with 10 searches for free each month. The paid plans start at $99-$299 per month.
Canva is a user-friendly basic design tool that lets users design eye-catching images without having to be an expert designer. It offers a wide range of design templates that can assist you in creating logos posters, social posts as well as Instagram Stories, YouTube thumbnails, collages of photos, infographics and many more. Canva is completely free to download, however upgrading to a premium package cost $9.99 each month, or to an enterprise plan for $30 per month will provide more designs you can choose from.
Hootsuite is a social media tool that is specifically designed for small- to medium-sized companies and enterprises and is great for those who is just beginning their journey in the field of social media management. It is well-known for its user-friendly interface for scheduling posts for social media. You can see several social media streams at the same time, which is ideal for publishing and syndicating. Hootsuite provides a free 30 days trial and prices start at $599 to $49 per month. It also has an affordable plan that is designed for a single user who posts on only two accounts.
Later is geared towards solopreneurs that run the business themselves. The user-friendly social media tool is renowned for being the top Instagram marketing platform. The primary focus is on visuals first with a focus on photos, videos and stories. Later is completely free to use, and their low-cost paid plans vary from $12.50 to $33.33 monthly.
Rival IQ is geared towards large companies and is created to assist you in analyzing social media performance and data. Its main capabilities include analysis of competition, post analysis, social reports, and audits of social media. It is possible to test the tool without cost before investing and the pricing plans are ranging from $199 to $499 a month.
SEMrush is one of the social media tools that is well-known because of its SEO and competitive research capabilities. It can aid you in identifying keywords you can incorporate into your content, which will help increase your rankings on search engines and social media presence. It can also assist you in your content marketing plan and optimizing your website’s page. SEMrush provides a trial for free and its upgraded plans start between $119.95 to $449.95 per month.
Sprout Social is an all-in-one social media tool that is designed for medium-sized and large-sized companies as well as agencies. The top features are listening, publishing, engagement and analytics. They’re most famous for their simple message publishing tools, great report-writing, and smart searching. Sprout Social offers a free trial of 30 days and prices range from $99 to $249 a month.